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Nonprofit Cafe
Heidi Betts | 3 Week Marketing Campaign
Launch a 3-week social media marketing campaign to drive enrollment for Heidi's "Restored and Radiant" 10-week coaching support program. The campaign included strategic content for multi-platform distribution (Heidi's personal Facebook/Instagram pages and The Well Counseling's business pages) plus professional print materials for in-office promotion.
THE STRATEGY:
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Developed a comprehensive social media content strategy
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Perform a Competitive Landscape Analysis
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Planned content calendar with a mix of educational, promotional, and community-focused posts
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Designed Facebook and Instagram content optimized for each platform
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Design Facebook Event page/post
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Create professional flyer for in-office promotion
THE GOAL:
THE RESULT:
Heidi felt her marketing campaign was a huge success.
TOP PERFORMING - FAVORITE CONTENT:
POST #1: Carousel
SEO Caption:
“I don’t even recognize myself anymore.”
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If you’ve said this after discovering your partner’s betrayal, what you’re experiencing is real, common, and has a name.
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You’re not “crazy.” You’re not “overreacting.” You’re not “too sensitive.”
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Your mind replays every detail... You check their phone constantly... You feel like you’re losing yourself...
These are normal responses to betrayal. Swipe to see if these 5 signs sound familiar.
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You deserve compassionate support on your journey to healing. Heidi Betts has walked alongside women through healing for over 15 years. As a life coach specializing in betrayal trauma, she offers Christ-centered guidance rooted in both professional training and personal experience.
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- NEW GROUP STARTING SEPTEMBER 25th, 2025 -
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Join other women on their healing journey from infidelity and betrayal trauma.
10-week group program for just $350 total.
​
Also Available: Individual betrayal trauma coaching sessions - $100 each Specialized support for betrayal.
Ready to begin healing? Message us or call 248-563-6575 Email: heidi@thewellcounsel.com
​
#BetrayalTrauma #WomenHealing #MilfordMI #LivingstonCounty #Infidelity #HealingJourney
#ChristCenteredHealing #WomenSupport #SouthLyon #Brighton #Howell #Novi #Wixom
#CommerceCharter #WhiteLake #Northville #TheWellCounseling #MichiganWomen
#RelationshipHealing #TraumaRecovery #WomenEmpowerment #FaithBasedCounseling
POST #2: Facebook Event
SEO Caption:
You are not alone. There is hope. There is healing.
If you've experienced betrayal from your partner's infidelity, sexual addiction, or pornography use, you know the unique pain that comes with this trauma. The sleepless nights, the intrusive thoughts, the feeling like you're losing yourself - these are normal responses to an abnormal situation.
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About This Group: Restored and Radiant is a safe, confidential, Christ-centered support group specifically designed for women healing from betrayal trauma. Led by Heidi Betts, a life coach with over 15 years of experience supporting women through this journey, this 10-week program offers both education and community support.
​
What You'll Gain:
• Tools to process heartbreak and loss
• Strategies to rebuild identity and self-worth
• Freedom from shame and codependency patterns
• Skills for setting healthy boundaries
• Hope and strength to move forward
• Connection with women who truly understand
​
Group Details:
When: Thursdays, 7:00-9:00 PM Starts: September 25, 2025 Duration: 10 weeks
The Well Counseling, 1203 N Milford Road, STE C, Milford MI 48381
Format: Hybrid (attend in-person OR virtually)
Size: Limited to 12 participants for personalized attention
Investment: $350 for complete 10-week program
​
About Your Facilitator: Heidi Betts has been walking with women through healing for over 15 years. She is a life coach who supports women facing betrayal trauma, offering compassionate, Christ-centered guidance rooted in both professional training and personal experience.
​
Who This Is For: Women of any age who have experienced betrayal through:
• Physical or emotional infidelity
• Sexual addiction
• Pornography use
• Other forms of sexual betrayal
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Whether you discovered the betrayal recently or years ago, whether you're staying in your relationship or have left, whether you're married or dating - you are welcome here.
​
Registration Required: Space is extremely limited. To secure your spot or ask questions:
Email: heidi@thewellcounsel.com
Call: 248.717.3616
Register Online: https://thewellcounsel.com/events
You deserve to feel whole again. Take the first step toward healing.
POST #3: A Favorite Reel
SEO Caption:
If you've ever felt like you're "handling it well" on the outside while falling apart on the inside, this message is for you. Betrayal doesn't just hurt - it can make you feel like you've lost yourself completely, wondering where to even begin again.
​
But here's the truth: You don't have to walk this journey alone.
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**RESTORED AND RADIANT** is a safe, confidential, and Christ-centered support group for women who have experienced betrayal or whose spouses struggle with pornography or sexual addiction.
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Led by Life Coach Heidi Betts, this 10-week journey is designed to help you gain insight, find genuine support, and learn practical tools for healing. You didn't just "handle it" - you survived it. And now it's time to learn how to truly heal.
​
**Workshop Details:**
Thursdays, starting September 25th 7pm - 9pm
The Well Counseling, Milford MI
$350 for the full 10-week series
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Limited space for a safe, welcoming atmosphere
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Whether you're bleeding in silence, wearing that smile like a mask, or feeling shattered and alone - you belong here. This is where healing begins. This is where you discover you're not alone.
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**Healing is possible. Hope is real. You are worth it.**
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Ready to take the first step? Link in comments to reserve your spot.
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#RestoredAndRadiant #BetrayalTrauma #WomenSupport #MilfordMI #ChristCentered #HealingJourney #LifeCoaching #SupportGroup #TraumaRecovery #HopeAndHealing #TheWellCounseling #WomenEmpowerment
POST #4: A Favorite Post
SEO Caption:
“I haven’t told anyone what really happened.”
​
If this sounds like you after you’ve been betrayed, you’re not alone.
​
Here’s why so many women suffer in silence after infidelity - and why you don’t have to.
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You blame yourself (it’s not your fault)
You fear judgment from others (your healing matters more)
You minimize your pain (betrayal trauma is real)
You’ve been told you’re ‘overreacting’ (you’re not)
You don’t know where to start (we’re here to help)
​
Your healing journey after betrayal trauma matters. You matter.
​
NEW GROUP STARTING SEPTEMBER 25th, 2025
Join other women on their healing journey from infidelity and betrayal trauma. 10-week group program for just $350 total.
​
Also Available: Individual betrayal trauma coaching sessions - $100 each Specialized support for betrayal
Christ-centered healing approach 15+ years of experience supporting women after
infidelity
Ready to break the silence and start healing from betrayal trauma?
Call 248-563-6575 heidi@thewellcounsel.com The Well Counseling, Milford, MI
​
#BetrayalTrauma #InfidelityRecovery #MilfordMI #BetrayalTraumaCoaching
#SexualAddictionBetrayal #WomenHealing #LivingstonCounty #BetrayalSupport
#InfidelityHealing #TraumaRecovery #ChristCenteredHealing #TheWellCounseling
#MichiganBetrayalTrauma #WomenSupport #BetrayalRecovery #HealingJourney
POST #5: A Favorite Post
SEO Caption:
If you've been betrayed, this message is for you.
​
Maybe you're lying awake at 3 AM replaying every detail. Maybe you feel like you're going crazy, questioning everything you thought you knew about your relationship. Maybe you're suffering in silence because you don't know who you can trust with this pain.
​
You are not alone. You are not crazy. And you are not broken beyond repair.
​
I'm Heidi Betts, and after walking through my own season of betrayal trauma and spending 15 years supporting women just like you, I know that healing is not only possible - it's your birthright.
​
RESTORED AND RADIANT SUPPORT GROUP
Starting Thursday, September 25th, 2025 7:00-9:00 PM for 10 weeks
​
This isn't just another support group. This is a safe, confidential, Christ-centered community where women who've experienced betrayal from infidelity, sexual addiction, or pornography use can find genuine understanding, practical tools, and lasting healing.
​
What Makes This Different:
•Hybrid format - join in-person in Milford OR virtually from home
•Led by someone who's been through it AND professionally trained
•Christ-centered approach that honors your faith journey
•Limited to 12 women for intimate, personalized support
•Located at The Well Counseling - a trusted, professional environment
​
Whether you discovered your partner's betrayal yesterday or years ago, whether you're staying or leaving, whether you're just beginning to process or deep in your healing journey - there's a place for you here.
​
Space is extremely limited.
​
If your heart is stirring as you read this, that's not coincidence. That's your inner wisdom telling you it's time to stop carrying this burden alone.
​
Ready to take the next step toward feeling whole again?
​
Thursdays, 7:00-9:00 PM starting September 25th
The Well Counseling, Milford, MI (hybrid option available)
$350 for complete 10-week program
RSVP: heidi@thewellcounsel.com or 248.717.3616
Learn more and register: https://thewellcounsel.com/events
​
You've survived the worst day of your life. Now let's help you thrive through the rest of them.
​
#BetrayalTrauma #BetrayalRecovery #InfidelityRecovery #SexualAddictionBetrayal #PornographyBetrayal #WomenHealing #ChristCenteredHealing #MilfordMichigan #TheWellCounseling #RestoredAndRadiant #SupportGroup #TraumaRecovery #WomensSupport #LivingstonCounty #BrightonMI #HowellMI #SouthLyonMI #NoviMI #NorthvilleMI #OaklandCounty #MichiganWomen #HealingJourney #BetrayalTraumaSupport #InfidelitySurvivors #September2025 #HybridSupport #WomenEmpowerment #FaithBasedHealing #TraumaInformed
POST #6: Carousel
SEO Caption:
If you've been betrayed, this message is for you.
​
Maybe you're lying awake at 3 AM replaying every detail. Maybe you feel like you're going crazy, questioning everything you thought you knew about your relationship. Maybe you're suffering in silence because you don't know who you can trust with this pain.
​
You are not alone. You are not crazy. And you are not broken beyond repair.
​
I'm Heidi Betts, and after walking through my own season of betrayal trauma and spending 15 years supporting women just like you, I know that healing is not only possible - it's your birthright.
​
RESTORED AND RADIANT SUPPORT GROUP
Starting Thursday, September 25th, 2025 7:00-9:00 PM for 10 weeks
​
This isn't just another support group. This is a safe, confidential, Christ-centered community where women who've experienced betrayal from infidelity, sexual addiction, or pornography use can find genuine understanding, practical tools, and lasting healing.
​
What Makes This Different:
•Hybrid format - join in-person in Milford OR virtually from home
•Led by someone who's been through it AND professionally trained
•Christ-centered approach that honors your faith journey
•Limited to 12 women for intimate, personalized support
•Located at The Well Counseling - a trusted, professional environment
​
Whether you discovered your partner's betrayal yesterday or years ago, whether you're staying or leaving, whether you're just beginning to process or deep in your healing journey - there's a place for you here.
​
Space is extremely limited.
​
If your heart is stirring as you read this, that's not coincidence. That's your inner wisdom telling you it's time to stop carrying this burden alone.
​
Ready to take the next step toward feeling whole again?
​
Thursdays, 7:00-9:00 PM starting September 25th
The Well Counseling, Milford, MI (hybrid option available)
$350 for complete 10-week program
RSVP: heidi@thewellcounsel.com or 248.717.3616
Learn more and register: https://thewellcounsel.com/events
​
You've survived the worst day of your life. Now let's help you thrive through the rest of them.
​
#BetrayalTrauma #BetrayalRecovery #InfidelityRecovery #SexualAddictionBetrayal #PornographyBetrayal #WomenHealing #ChristCenteredHealing #MilfordMichigan #TheWellCounseling #RestoredAndRadiant #SupportGroup #TraumaRecovery #WomensSupport #LivingstonCounty #BrightonMI #HowellMI #SouthLyonMI #NoviMI #NorthvilleMI #OaklandCounty #MichiganWomen #HealingJourney #BetrayalTraumaSupport #InfidelitySurvivors #September2025 #HybridSupport #WomenEmpowerment #FaithBasedHealing #TraumaInformed
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