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The Ivy Table
Nonprofit Cafe

Heidi Betts | 3 Week Marketing Campaign

Launch a 3-week social media marketing campaign to drive enrollment for Heidi's "Restored and Radiant" 10-week coaching support program. The campaign included strategic content for multi-platform distribution (Heidi's personal Facebook/Instagram pages and The Well Counseling's business pages) plus professional print materials for in-office promotion. 

Equally important: Heidi wanted to learn sustainable organic social media marketing strategies to confidently promote future programs independently.
THE STRATEGY:
hand holding phone Heidi.png
THE GOAL:
I created a comprehensive campaign while providing hands-on marketing education to build Heidi's long-term capabilities.

Campaign Development:
  • Developed a comprehensive social media content strategy
  • Performed a Competitive Landscape Analysis
  • Planned content calendar with a mix of educational, promotional, and community-focused posts
  • Designed Facebook and Instagram content optimized for each platform
  • Designed Facebook Event page/post
  • Created a professional flyer for in-office promotion​
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Marketing Education & Knowledge Transfer:
  • Coached Heidi on target audience psychology and authentic engagement techniques
  • Taught her content creation frameworks she could replicate for future programs
  • Provided templates and strategic guidance for sustainable organic marketing
  • Trained her on platform-specific best practices and community building
Campaign Success:
  • Successfully launched Heidi's first-ever coaching program with multiple enrollments
  • Increased audience awareness and community engagement across platforms
  • Generated new one-on-one coaching clients beyond the group program
  • Created professional brand presence for future program launches
     
Sustainable Impact: Heidi confidently continued marketing her services using the strategies, templates, and audience insights learned during our collaboration. As a new coach launching her first program, she gained both immediate participants and the marketing foundation to successfully promote all future offerings independently.
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THE RESULT:


 

TOP PERFORMING - FAVORITE CONTENT:

POST #1: Social Media Carousel
Carousel
Portfolio 5 SIGNS CAPTION.png
SEO Caption
POST #2: Facebook Event 
Event Image
Portfolio Support Group Event Page.png
Portfolio Support Group Caption.png
SEO Caption
POST #3: Social Media Reel
Reel
SEO Caption
POST #4: Social Media Carousel
Carousel
SEO Caption
POST #5: Social Media Post
Portfolio Meet Heidi Betts.png
Static Image
Portfolio Meet Heidi Betts Caption.png
SEO Caption
POST #6: Social Media Carousel
Carousel
Portfolio Myth Busting Caption.png
SEO Caption
Promotional Flyer
Heidi's Flyer.png
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