The Ivy Table
Nonprofit Cafe
The Ivy Table | 3 Month Media Campaign
The Ivy Table Café, a nonprofit pay-it-forward café, wanted to expand its digital presence to increase community awareness, strengthen donor and volunteer engagement, and support its mission of providing meals while fostering meaningful community connection.
Equally important, the organization wanted sustainable marketing systems and training they could continue using independently.
THE STRATEGY:
CONTENT & COMMUNITY STRATEGY
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Developed a mission-centered social media strategy focused on community engagement, storytelling, donor connection, and platform-specific content designed to strengthen audience trust and expand reach across Facebook and Instagram.​
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CAPACITY BUILDING & LONG-TERM SUSTAINABILITY
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Created sustainable systems, templates, and training resources that equipped leadership and volunteers to confidently manage content creation, audience engagement, and social media strategy independently after the partnership concluded.
THE GOAL:
THE RESULT:
107% Reach Increase
20.4% Follower Growth
134% increase in views
67% increase in post shares
Doubled volunteer participation
2,956% ROI - Meta Ad Campaign for Fundraiser
Sustainable Success: The Ivy Table team successfully continued implementing the marketing systems, content strategies, and engagement practices independently after the partnership concluded.
Brand Transformation:
When I began working with The Ivy Table, their social media presence lacked visual consistency, making it difficult for audiences to quickly recognize their content in a crowded digital space.
The goal was not simply to redesign their feed. It was to create a cohesive visual identity that reflected the warmth, dignity, and community-centered nature of their mission while strengthening audience trust and recognition.
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Strategic Brand Development Included:
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A cohesive color palette and typography system used consistently across platforms
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Mission-centered photo and video content designed to feel authentic and community-focused
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Branded content templates that created immediate visual recognition
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Platform-specific design strategies optimized for engagement and readability​
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The Result
The Ivy Table developed a recognizable and professional digital presence that strengthened audience trust, improved content consistency, and increased engagement across platforms. Followers could identify their content instantly, even before seeing the organization’s name.
CONTENT THAT BUILT ENGAGEMENT
Community Impact Story​
A storytelling-focused carousel highlighting how volunteer support directly translated into meals for the community. The post combined emotionally grounded visuals with educational captioning designed to increase shares and community engagement.
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Why it Resonated:
The content connected emotionally because it focused on visible community impact and gratitude rather than organizational promotion. Audiences were able to clearly see how volunteer support and donations directly translated into meals, care, and meaningful local impact.
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Community Response:
55.3K Reach
6,992 Interactions
Carousel
Presented as a video
Storytelling Caption
Community Care Story​
​This carousel highlighted how volunteer support, food rescue efforts, and community collaboration directly translated into meals for neighbors experiencing food insecurity. The content combined emotionally grounded storytelling with educational captioning designed to strengthen community connection, encourage engagement, and increase shares across platforms.
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Why it Resonated:
The post centered dignity, belonging, and tangible community impact in a way that helped audiences feel personally connected to the mission. By pairing authentic visuals with community-focused storytelling, the content encouraged both emotional engagement and meaningful conversation.
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Community Response:
20.8K Reach
2,975 Interactions
Storytelling Caption
Carousel
Presented as a video
Fundraising Event Campaign​
This integrated Meta ad and storytelling campaign was designed to increase awareness, drive ticket sales, and support fundraising efforts for a nonprofit community event benefiting The Ivy Table Café.
The campaign combined emotionally grounded event storytelling, strategic audience targeting, and community-focused messaging to create urgency while maintaining an authentic and mission-centered tone.
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Why it Resonated:
The campaign succeeded because it promoted more than an event. It highlighted the larger mission behind the fundraiser and gave audiences a meaningful reason to participate and support the organization’s work.
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Community Response:
2,956% Return on Ad Spend
Sold Out Fundraising Event
Significant Increase in Community Visibility and Engagement
Meta Ad
Storytelling Caption
Farm to Table Storytelling​
This short-form Reel highlighted how locally sourced ingredients and community partnerships directly supported The Ivy Table’s mission of providing accessible meals while fostering connection through food.
The video combined fast-paced visual storytelling, mission-centered messaging, and platform-native editing techniques designed to increase audience retention and engagement across social platforms.
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Why it Resonated:
The Reel connected everyday moments like cooking and food preparation to a larger sense of community impact. By pairing visually engaging content with authentic storytelling, the video helped audiences feel emotionally connected to both the mission and the people behind it.
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Community Response:
Strong Audience Engagement
Increased Community Visibility
Expanded Reach Through Short-Form Video Content
Reel
Storytelling Caption
ANALYTICS & STRATEGIC REPORTING​
Beyond content creation, I provided ongoing analytics reporting and strategic recommendations designed to help leadership understand audience behavior, optimize engagement, and support long-term nonprofit growth.
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Reporting Included:
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Audience growth analysis
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Competitor benchmarking
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Engagement trend analysis
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Content performance tracking
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Strategic recommendations for future campaigns
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Key Outcomes:
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107% increase in Facebook reach
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20.4% follower growth in 60 days
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Engagement rates outperforming larger nonprofit competitors
