The Ivy Table
Nonprofit Cafe
The Ivy Table | 3 Month Media Campaign
The Ivy Table Cafe, a nonprofit pay-it-forward restaurant cafe, wanted to increase their social media presence to reach more community members, increase donations, increase number of volunteers, and promote their mission of providing meals to those in need while fostering community connection.
THE STRATEGY:
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Developed a comprehensive social media content strategy
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Created brand voice guidelines for consistent messaging
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Planned content calendar with a mix of educational, promotional, and community-focused posts
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Designed Facebook and Instagram content optimized for each platform
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Implemented Facebook Events and Meta ad campaign for fundraising events
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Tracked analytics to optimize performance
THE GOAL:
THE RESULT:
107% Reach Increase
20.4% Follower Growth
Meta Ad Campaign for Fundraiser - Sold Out Event
BRAND TRANSFORMATION: MORE THAN JUST A LOGO
When I began working with The Ivy Table, their Instagram feed lacked visual consistency—making it difficult for followers to instantly recognize their content in a crowded social media landscape.
The transformation: Creating a cohesive brand identity went far beyond their logo. I developed a comprehensive visual system that included:
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Strategic color palette: Two primary brand colors plus one accent highlight color that reflected their warm, community-focused mission
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Consistent typography: Two complementary fonts used strategically across all content
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Professional visuals: High-quality photos and videos that told their story authentically
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Recognizable design templates: Graphic layouts that followers could identify as The Ivy Table at a glance—no logo needed
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Cohesive feed aesthetic: A scroll-stopping Instagram presence that communicated professionalism and trust
The result: Followers could recognize The Ivy Table's content instantly, even before seeing the name. This visual consistency built brand recognition, increased engagement, and elevated their perceived professionalism—helping them stand out in the nonprofit space.
Top Performing & Favorite Content:
55.3K Reach
6,992 Interactions
POST #1: Carousel
SEO Caption:
80 meals in one hour - here's how our #Brighton community made magic happen.
Last Friday, we received an incredible donation of fresh chicken. Instead of letting it sit, we put out a call to our amazing volunteers. Within ONE HOUR, our kitchen was filled with generous hearts ready to transform raw ingredients into hope.
Together, we created 80 complete, ready-to-eat meals - packaged with love and dignity for anyone who needs them. These meals were put in our "FREE MEAL" outdoor fridge, which serves our community 24/7 with no questions asked.
Here's what moves us: We're gifting 200 meals per week from this little fridge in our garden. Two hundred neighbors finding nourishment, hope, and the knowledge that their community cares - any time of day or night.
This is what biblical hospitality looks like in action. This is how we live out "I was hungry and you gave me food." This is community at its most beautiful.
Our volunteers didn't just cook on Friday - they created connection, dignity, and proof that when we come together, incredible things happen. (You can join our team of volunteers by visiting our website at TheIvyTable.org
Share this post to spread awareness of our 24/7 fridge and tag someone who has a generous heart like our volunteers!
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#FreeMeal #BrightonCares #CommunitySupport #IvyTableCafe #Brightonmi #LivingstonCounty
20.8K Reach
2,975 Interactions
POST #2: Carousel
SEO Caption:
200 neighbors fed. Zero questions asked. One incredible community.
This week alone, The Ivy Table family turned compassion into action through every meal shared from our Connecting Tables program and our 24/7 garden refrigerator.
Here's what love looked like in numbers:
Through Connecting Tables, we transformed 200 portions of perfectly good food that local businesses couldn't sell into nourishing meals. Our volunteers turned "surplus" into suppers, proving that in Brighton, we don't waste food OR forget our neighbors.
Our free meal fridge served 200 meals to folks who needed dinner after we closed, breakfast before we opened, or simply couldn't make it during café hours. That little fridge that never sleeps has become Brighton's quiet hero - always there, always stocked, always judgment-free.
But these aren't just numbers - they're the result of a beautiful community collaboration. Every meal represents volunteer hands chopping, seasoning, and packing with love.
Every container filled is possible because someone in our community donated, whether by paying it forward at the café, contributing online, or becoming a monthly supporter. Your generosity becomes their dedication becomes someone's dinner.
Here's what the numbers don't show: The dad who grabbed meals for his kids at 10pm after his shift. The senior who walks to our fridge every few days. The family stretching between paychecks who knows they can count on us.
This is what Matthew 25:35 looks like with its work boots on - feeding the hungry without asking why they're hungry. Just neighbors taking care of neighbors, 24 hours a day, 7 days a week.
What moves you most - seeing rescued food become meals, knowing volunteers prepare each one with care, or that round-the-clock access means no one goes without? Drop a comment and let us know what part of this story speaks to your heart.
Together, we're proving that Livingston County knows how to set a table where everyone belongs.
Visit www.theivytable.org to join us.
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#FoodRescue #ConnectingTables #BrightonMichigan #CommunityFridge #PayItForwardBrighton
POST #3: Meta Ad - Sold Out Event
SEO Caption:
Bass & BBQ Event featuring Scott Mulvahill live at The Ivy Table Cafe in Brighton, Michigan.
Experience something truly special - a world-renowned singer-songwriter who doesn't just play the upright bass, he reinvents it. Scott's intimate acoustic performance will blow you away, featuring songs that have captivated audiences from NPR Tiny Desk to stages with Ricky Skaggs and Bruce Hornsby.
What You Get:
Concert | Artisan BBQ Dinner | Dessert | Drinks
Tickets: $85 | VIP Seat Upgrade: +$25 | Drinks: $10
Reserve your spot now! Space is Limited.
Don’t miss this unforgettable night with delicious food and a one-of-a-kind artist, all to benefit the unique charity work of The Ivy Table.
(LINK IN COMMENTS)
#BrightonMichigan #AnnArborMI #DetroitMetro #MichiganEvents #LocalMichigan #LiveMusic #AcousticMusic #LocalConcert #Americana #FolkMusic #LocalEvents #WeekendPlans #TheIvyTable #BassAndBBQ #CommunitySupport #ScottMulvahill
POST #4: A Favorite Reel
SEO Caption:
🌱 From garden to table in one delicious journey! Watch our fresh vegetables transform into today's special: Roasted Vegetable Deep Dish Quiche.
At The Ivy Table Cafe, we believe good food serves a good purpose. Every meal supports our mission to provide reduced-price and free meals to those in need, while giving our community the chance to pay it forward.
Taste the difference fresh, local ingredients make. Visit us today and be part of something meaningful!
📍 10180 East Grand River, Brighton, MI
🕐 Tuesday, Wednesday, Thursday - 8:30am to 1:30pm
💚 Pay it forward • Make a difference
#BrightonMichigan #FarmToTable #SupportLocal #MichiganEats #PayItForward #LocalRestaurant #CommunitySupport #FreshIngredients #NonprofitRestaurant #GoodFoodGoodCause