The Ivy Table
Nonprofit Cafe

The Ivy Table | 3 Month Media Campaign

The Ivy Table Cafe, a nonprofit pay-it-forward restaurant, wanted to expand its social media presence to reach more community members, increase donations, grow the number of volunteers, and promote its mission of providing meals to those in need while fostering community connection.

Equally important: they wanted to learn sustainable marketing practices they could continue to use independently.

THE STRATEGY:

Campaign Development:

Developed a comprehensive social media content strategy
Created brand voice guidelines for consistent messaging
Planned content calendar with a mix of educational, promotional, and community-focused posts
Designed Facebook and Instagram content optimized for each platform
Implemented Facebook Events and Meta ad campaign for fundraising events
Tracked analytics to optimize performance

Marketing Education & Knowledge Transfer:

Coached leadership team on brand voice implementation and target audience psychology
Trained volunteers on content creation frameworks and sustainable posting strategies
Provided templates and guidelines for maintaining visual consistency and messaging
Educated team on analytics interpretation and performance optimization techniques
Built organizational capacity for independent social media management post-partnership

THE GOAL:

THE RESULT:

107% Reach Increase
20.4% Follower Growth
134% increase in views

67% increase in post shares
Doubled volunteer participation
2,956% ROI - Meta Ad Campaign for Fundraiser

Sustainable Success: The Ivy Table team successfully continued the marketing strategies independently, maintaining growth and engagement using the frameworks and skills they learned during our partnership.

BRAND TRANSFORMATION: MORE THAN JUST A LOGO

When I began working with The Ivy Table, their Instagram feed lacked visual consistency—making it difficult for followers to instantly recognize their content in a crowded social media landscape.

The transformation: Creating a cohesive brand identity went far beyond their logo. I developed a comprehensive visual system that included:

Strategic color palette: Two primary brand colors plus one accent highlight color that reflected their warm, community-focused mission
Consistent typography: Two complementary fonts used strategically across all content
Professional visuals: High-quality photos and videos that told their story authentically
Recognizable design templates: Graphic layouts that followers could identify as The Ivy Table at a glance—no logo needed
Cohesive feed aesthetic: A scroll-stopping Instagram presence that communicated professionalism and trust

The result: Followers could recognize The Ivy Table's content instantly, even before seeing the name. This visual consistency built brand recognition, increased engagement, and elevated their perceived professionalism—helping them stand out in the nonprofit space.